Earlier this week, the American Cancer Society made major changes to the DetermiNation program. These changes were abrupt, drastic and, quite frankly, not communicated well to the thousands of DetermiNators around the country. The staff is now working to further explain the changes. Following is the announcement they posted on the DetermiNation Facebook page. If you have questions, they are suggesting you call the Q&A line at 1-866-227-7915 or email firstname.lastname@example.org.
As we learn more, we will update you here also. Above all, from one athlete/volunteer to another, I personally thank you for everything you have done thus far to fight cancer. You inspire me.
All the best to you,
We’ve heard from many of you during the past 24 hours expressing your confusion and disappointment about a decision we have made regarding the future of our DetermiNation program. We have been working to answer each and every phone call and email we have received from you, and we apologize for not responding to your posts here on Facebook sooner. Since our volunteers and supporters are what make our fight to end cancer possible, we wanted to take the opportunity to share details about the decision that we’ve made, why this decision was made, clear up any confusion you may have, and apologize for how our actions may have negatively impacted your experience with the DetermiNation program and the American Cancer Society.
Starting next year, DetermiNation participants will be able to join us at events in Chicago, New York City, and Philadelphia, where we will offer group training, personalized coaching, race-weekend benefits, and online fundraising tools. We are reducing the number of markets where we’ll have DetermiNation teams because we believe this new operating model will allow us to better direct our resources into saving the most lives possible from cancer. We know you may be disappointed with this decision, but we have a moral obligation to you and everyone who supports us to make the very best use of every dollar you raise.
We will continue to support DetermiNation team members with training and fundraising who are participating in the Marine Corps Marathon on Sunday, the Rock ‘n’ Roll Savannah Marathon and ½ Marathon on November 4, the Rock ‘n’ Roll Arizona Marathon and ½ Marathon on January 20, 2013, and the ING Miami Marathon and Half Marathon on January 27, 2013. If you are participating in one of these events and have any questions or concerns in the days leading up to race day, please contact us at 1-866-227-7915 or email@example.com.
To those who were hoping to participate in a different event, we are deeply sorry that we are no longer supporting your race and that we will not be providing the training, coaching, or race-weekend benefits you were offered. It takes an incredible commitment to train for a half-marathon or marathon and fundraise at the same time, and we realize it is disappointing and unfair to you that that we are changing our program model after you have already made that commitment to us and to the people you know who have been affected by cancer. Please know that we would only make a decision like this to ensure that we are making the best use of the donations entrusted to us.
We also know that many of you had a very close relationship with your DetermiNation staff partner and are disappointed that they will no longer be leading your race experience. For that we are truly sorry. We realize that we could have and should have handled the timing of this decision better. As our events are ongoing and we’re constantly working with coaches and participants to gear up for the next race, this timing was intended to try to reduce more runners, coaches, donors, supporters, and staff from being affected by cancelled events. This decision was truly made with the best possible intentions to direct the resources entrusted to us in programs that will save the most lives from cancer.
Again, we apologize for the disappointment this decision has caused and for the unfortunate timing in which it was made. If you are still interested in joining us at our events in Chicago, New York City, and/or Philadelphia in 2013, we would be honored to have you as part of our team. We understand that you may choose to not participate with or support us moving forward. We hope that we can earn back your trust and that you will continue to be part of the American Cancer Society family in the future.